A collection of 31 early writings by British designer Jasper Morrison, spanning 1984 to 2002 and offering insight into the ideas behind his approach to design. Edited by industrial designer Sina Sohrab, the book brings together essays, personal reflections, manifestos, and notes that explore the value of usefulness, the role of the designer, and the overlooked qualities of everyday objects. Taking its title from Morrison’s 1991 essay, the collection questions the emphasis placed on appearance, making a case for design shaped by function, material, and the ordinary things that make up daily life.